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I recently gave a presentation to a group of business people that still feel unsure about using social media for business. Unfortunately, this mindset stil Read More

Whether you are an entrepreneur or work for someone it would be unwise not to take steps to manage your professional reputation.  The Internet has mad Read More

So here’s the deal. The creative did capture attention. But there’s been a lot of debate on whether it has been successful. Some reports say a 7% drop, others say a 107% increase. There are various other bits I’ve seen all over the web, with everyone getting up some post on how brilliant or flawed the engagement was, or whatever one of thousands dissected viewpoints to get a few more eyeballs to their blog.

Here’s the reality. They’re almost all full of it. Read More

When the iPad first came out I thought "Wow, that looks cool, but I don't really have a need for it." The new Flipboard app has me rethinking my position. Launched by Twitter and Facebook co-founders, Flipboard takes links from social network feeds and displays them as pages in a magazine. The Montreal Gazette explains in this article Read More

You know him. He’s the perfect networker. He’s at every event. He’s a brilliant conversationalist. He’d give you the shirt off his back. He follows up. He keeps his commitments. He’s always happy to make an introduction Read More

There are a number of challenges every business that is new to social media marketing may face... I have highlighted 7 of the most essential ones that every social media newbie ought to know Read More

Foursquare is a Geo-location phone application that allows users to “Check-in” wherever they are at using their mobile device. This allows the business to see who is coming and going, and it allows the user’s friends to see where they are. Which is in essence letting everyone know where their friends shop, getting your business an automated word-of-mouth Read More

With so many social marketing tools available, why should you consider yet another tool to learn and use? Because Foursquare is different from the other tools; it does some really neat things that the other tools don’t do. It gives you, the small business owner, management and promotional abilities the other tools don’t Read More

This final social media brainstorming session was for an established company that offers accounting and business software management packages in Ireland, UK and the Middle East: Intact Softwar Read More