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A Review of an Article commissioned by an Irish Company into whether people actually look at Facebook advertisements. The University used state of the art eye tracking software and yielded some pretty interesting results ! Read More

We’ve all heard about the benefits of using social media to engage with customers and market your business. But just how is it done?

So many brands make the mistake of using social media for just pushing messages out there while ignoring the fundamental point of social media – being SOCIAL!

But just how do you get social? Learn more with these three tips from a successful small business who is using social media on a tactical level to engage with customers, market their business and grow foot-traffic. Meet "Fuego Mundo Read More

We can't all be doing it wrong...can we? Mark Brimm explores how certain gurus seem to think so, and why it IS possible to differentiate a bit more than the now-laughable "you're doing it wrong" attitude when consulting people on how to integrate social media into an overall communications strategy Read More

Here’s a newsflash — information posted online isn’t private.

Think of your personal accounts as your own personal brand, and treat them as such. You truly ARE what you tweet (and post to facebook, and youtube) Read More

If you are active in social media you know how difficult it can be to read all the communications you receive from individuals, groups, and/or companies on a daily basis from LinkedIn, Twitter, Facebook, etc. let alone respond. That is why it is so important to manage all of that communication effectively. To find out about a new tool that will do this and more for free, read the full article Read More

Do you have an easy means of reminding yourself of what social media is about? There are so many posts on this subject. I’ve decided to summarize it so you .. Read More

Some four years ago, I started Bingo Card Creator, a business which sells software to teachers. At the time, my big goal for the future was eventually making perhaps $200 a month, so that I could buy more video games without feeling guilty about it. The business has been successful beyond my wildest expectations and has made it possible to quit my day job at the end of this month. The amount of time I’ve spent on it has fluctuated: the peak was the week I launched (50 hours in 8 days), a very busy week in the last few years spiked up to as many as 20 hours, and the average over the period is (to my best estimate) about 5 hours Read More

Many newbie entrepreneurs start off by creating blogs to generate traffic and build a reputation as an authority. These are all great reasons for creating blogs but there are a few blog success secrets.... Read More

Have you thought about turning your blog into a business in an effort to receive a few perks? Whether you're offering small business blogging advice or if you're just blogging as a hobby, there may be perks involved as a way to reward you for your time and effort. We've talked about how to use your blog for marketing purposes so this should be of great interest to many of our readers Read More