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There has been a lot of talk lately about influence – because of the Fast Company Influence Project and a HubSpot-sponsored program with a similar name. Insights from these projects address how we influence others online and the myriad theories behind how to do it effectively. There is even a contest to see who is actually (a point of contention) the most influential person online today Read More

This is a truly gigantic list, in this case of the most “powerful” women on Twitter based on “Twitter grade” and including such factors as number of followers and number of updates. Is number of followers or number of Tweets really the right way to measure power online? You decide, but these are probably still women deserving of your attention. Read More

Melbourne SEO expert discusses the pro’s and con’s of Twitter as a marketing tool for small business. Read More

Thanks to Danny Brown, we now know much more about each of the top 5 social networks. The list includes interesting and even mind-boggling facts about Twitter, Facebook, LinkedIn, YouTube, and RSS Read More

Most folks obviously can’t be bothered on Facebook, where supposedly we’re “friends” to take a minute to even include my name or even a perfunctory pleasantry. Why should I go? When I make recommendations to friends, “in real life,” I generally try to tell them why. If Facebook and these tools are an extension of that real life, why shouldn’t it be the same? Read More

How do you convert your investment in social media into an economic return for your company? Put differently, now that you have a community of interested parties talking about your brand or product, how do you turn that into new revenue?
Many companies use rewards for customer referrals. Those same companies have often wondered whether these initiatives generate incremental sales, or simply pull ahead business they would have gotten anyway.
A new research study provides several important answers. Come get the top-lines from the abstract and an offer to receive the findings. You will be surprised at what you learn.
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Thanks a ton,
Rick S. Pulit Read More

The best way to increase the number of referrals you receive is to increase your worthiness of receiving them. Part of that has to do with your competence, i.e., how well do you know your stuff? All other things being equal, people prefer to work with experts, not amateurs Read More

The idea? Simple adding a LinkedIn Tab to your Facebook profile. Here is a quick video how to do it Read More

Some great tips here on how to increase your profile and reach utilizing Facebook, but the principals hold for all business relationship building across all networking opportunities Read More