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A Facebook Page should be a cornerstone of your online marketing efforts. But how much should you pay for a Facebook Page? Read More

If Twitter is missing from your social media & marketing strategy, it means that either you are from stone age or underestimating the power of this micro-blogging site.

Twitter is an indispensable tool & everyone seems to be pretty hooked on it but very few have managed to get its fact Read More

If you’re doing any kind of Internet marketing you know the importance of fact gathering especially if you’re just starting out investing time, money and resource in social media. We’re now well into the “early majority” phase of social media, it’s time to take a look at some interesting data to ge Read More

Today I was interviewed by a journalist from a large national media publication for an upcoming story on social media. During the interview one of the questions he asked me was if I thought that it eventually becomes one big blur as more and more brands hop onto social media.

As I answered his Read More

Having a strong title to your blog post is instrumental in helping attract readers who will stay and engage. It doesn't get much stronger than "Facebook shutting down" (or rumours of same) but most of us are not writing about such widely known things. The challenge is still the same though and we m Read More

Social media monitoring tools are fast becoming a vital part of any good marketer's toolkit, providing the ability to track when and where a name or brand has been mentioned across thousands (even millions) of websites.

In this article we select the cream of the crop, for you to try out. Read More

Here at the college I work at we’ve been struggling with how to incorporate Twitter into our social media strategy. We do have a Twitter handle but the only thing we do with it now is automatically feed our Facebook posts into our Twitter account. Since we only have 305 Twitter followers, as oppose Read More

Social media applications can pose serious threats to your small business' network security, sensitive data, and employee productivity. Read More

When everyone starts writing Social Media Policy documents for Facebook, Twitter and other Social Media channels, you know it’s time to pay attention. For HR and Legal departments, this presents both opportunities and risks. If my Social Media Policies are well-written, then I'm covered if any empl Read More