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Using a blog to promote your business takes time and effort, but the results can be rewarding. In order for a blog to be a successful marketing tool, it must focus on 8 core elements. Read More

A slideshow of Jason Falls’ presentation “Explore The Tools For Creating Meaningful Relationships With Social Media Marketing.”

What I really liked about this talk was that it was presented very practically, from the point of view of someone who has been there. Got a question about how to listen Read More

Is your blog 2 dimensional or 3 dimensional?  Growing your blog is a process of building traffic and content.  But you always want to find ways to add value and make your blog more well rounded. Backlinking and writing posts is just the very basics of blogging.  You [...] Read More

I had heard a great deal about “Socialnomics” before I started to read it. And I must admit, I had some pretty high expectations, maybe too high. Erik Qualman shares his thoughts and ideas about a changing marketplace, in an “intense discussion” manner, as well as pulling relevant examples from l Read More

When writing a business blog, it is important to remember your audience and why you are writing. Ricky Gervais performance at the Globes can highlight how important this is! Are you audience aware when you write your blog? Read More

This one idea -- this one simple principle -- has helped me grow my blog in every aspect! What is it? Read More

A few weeks ago one of my Twitter followers sent me an email by contacting my company's Web site, www.1to1.com. It was a message I had not expected, from someone I didn't know at all, but it prompted me to engage in a kind of experiment in Twitterquette. Basically, the sender said he had decided to Read More

Did you know that on Facebook you can show ads only to people who are friends of your existing fans? This technique will yield double or triple the click through rate (CTR). But more importantly, it stimulates greater engagement and more conversions. Read More

If you run a small business and are using social media sites like Facebook and Twitter, the main goal here is to maximize content sharing. This is what the viral effect of social media is all about. Here’s a list of tips to increase your chances of retweets and shares. Read More