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So, what is the customer experience exactly? Well, in her post, Kerry describes it as ” how customers perceive their interactions with your company.” So, think about that for a minute. How do your customers REALLY perceive interactions with your company? Now, don’t just take your own word for it, w Read More

It’s up to you to find the right balance between focusing in on a certain topic you want to tweet about and then jazzing up your twitter account a little by tweeting about other things that are interesting and fun. Why? Because so many people fall into a rut with Twitter by constantly tweeting abou Read More

At a young age, the concept of the “buddy system” is introduced to us as a means of helping us through the early stages of education. Who can forget their “buddy” from kindergarten – together you learned the alphabet, how to tie your shoes and walked to the cafeteria side-by-side so that you would Read More

In a recent interview, Guy Kawasaki commented that in our socially networked world, "the nobodies are the new somebodies." Are you reaching out to them? Read More

It's all about managing your customers. In today's era of stiff competition, customers are the biggest beneficiaries. The availability of multiple choices for products and services has enabled customers to command enhanced vendor attention and support. Read More

I don’t have an iPad or an iPhone as yet, despite being offered a free one by various spammers, but I was delighted to find out from my Social Media friend Gemma Thompson that this blog is now featured in iPad’s Zite magazine. Read More

The negative buzz surrounding LinkedIn's recent IPO shouldn't scare small business owners away from utilizing social media. There is a difference between a social media bubble and the actual communication tools that social media websites provide. Read More

Facebook is important. Twitter is important. LinkedIn is important. It’s also important not to put all of your eggs in one social media basket, which is why you need to identify a few really good ways to use a few different channels. Here are some ideas to get you started. Read More

The power behind a blog isn’t in the posts. It’s in building relationships with your true fans. This requires focusing on four key numbers. Read More