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With millions of individuals using social media everyday to create/share content and participate in real-time conversations it’s no wonder why marketers are drawn to social media. However, there is something about social media that causes marketers to ignore the basic marketing principles that the Read More
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When it comes to social media, some people are more successful than others. Why? Because they know that there are rules and that etiquette works in the same fashion online and offline Read More
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Is social media marketing a new form of word of mouth marketing? To me, yes - social media marketing IS indeed a new, powerful form word of mouth marketing. Read More
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It is important to observe what others do in order to learn what works or not. Usually, independent artists make five major mistakes that may be detrimental to their career.

The 4 Dangers of a Self Released Album is an excellent article written by M. Frascogna. It states a sad but obvious truth: Read More
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To business people not used to Social Media getting established may seem like a daunting task. Two big questions are 'How do I judge ROI' and 'How do I find and engage my audience'? Read More
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These social media for marketing videos will give you tips from the top experts in the field. There are five videos in this series Read More
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The other day, I was approached by an online contact who wanted to know the benefits of blogging. “I am on Facebook and Twitter and update my profiles almost every day. Why should I have a blog?”

If you want to build a successful brand online, you must blog. Why? Read below… Read More
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Everywhere you go you’re told to write unique, original content for your blog. Here’s why you should stop trying, & what you should be doing instead. Read More
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You drive traffic to your blog through Twitter, Facebook, and Linkedin. Do not let your blog drive that traffic away. Make sure it has these five essential pages. Read More
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There are a lot of networking websites out there that we can use to connect with potential customers, which is excellent, but what is lacking with some of these websites is the opportunity to meet in person. Using Meetup.com is a great way to go to a get together in your area or if your out-going y Read More
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