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It is important to observe what others do in order to learn what works or not. Usually, independent artists make five major mistakes that may be detrimental to their career.

The 4 Dangers of a Self Released Album is an excellent article written by M. Frascogna. It states a sad but obvious truth: North American independent artists need to change their approach and work on their marketing and promotional skills. And usually, that change of approach has to start locally.