BizSugar.com › Social Media › Social Marketing Ideas: Social Media and Customer Relationship Management

It's all about managing your customers. In today's era of stiff competition, customers are the biggest beneficiaries. The availability of multiple choices for products and services has enabled customers to command enhanced vendor attention and support. This has prompted vendors to adapt various tools to strengthen their customer management efforts. However, small and medium-size organizations often found it difficult to acquire such tools due to financial constraints, resulting in the market dominance by big companies. But with the emergence of social media marketing, the things are changing now...

Here are some ways how you can make best out of your social media strategy for enhanced customer relationship management...