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I was having a conversation with close friend this morning. He was expressing frustration with a customer not moving forward on a particular deal. At the height of his frustration, my friend said: “We can have such a Monstrous Impact on the customer, why won’t they go through this Change?” Read More

Over the years, a growing divide and disconnect has been felt between the sales and marketing functions in many organisations. Neither has taken the time to fully understand the needs and requirements of the other, resulting at best in a breakdown of communication and at worse a complete disregard Read More

Did you know that there are several different ways to follow people on Twitter? Here are some different methods you can use. Read More

Business books, for as long as John Spence has been reading them, have been shamelessly remiss in covering three of the biggest drivers of business success. Read More

First, I have to credit my friend John Cousineau with this title. It came up in a call we had recently. It seemed an appropriate, is slightly salacious, title for this subject.
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Many big web businesses implementing freemium. Is freemium really lucrative in such a way that those big names implement it? Read More

Twitter can help with sales. Here is the first part in a 10 part series on using Twitter for Sales – How to Sign Up For Twitter.
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One of the most under-rated tools any small business owner or entrepreneur can have is the elevator pitch or elevator speech. But not just talk about the business; pitch the business in a way that’s going to get someone’s interest in a short amount of time. Read More

If you want your sales manager to protect your territory, then it your responsible for generating the activity that proves you value the territory. Read More