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In our day and age, nothing is becoming more important than monitoring your brand name. What if you could use the time spent monitoring toward your link building efforts as well? Here are some tools Read More

This final social media brainstorming session was for an established company that offers accounting and business software management packages in Ireland, UK and the Middle East: Intact Softwar Read More

A set of useful informative links and a discussion about Making Money with Google AdSense like building a dedicated website to making money from Google and what's the best performing unit Read More

This is the 3rd of a 5-part series I'm writing on SEO for (local) blogs. The ideas and tactics aren't specific to just local blogs, though. I talk about optimizing separate phrases in the article headline vs. the title tag, URL optimization, etc Read More

If you’re working with a limited budget, it’s important to stretch your marketing dollars as far as you can. But many small businesses, in an effort to cut corners, end up asking the wrong questions, ignoring the responses, building in a bias, or using the wrong sample size — often without knowing it Read More

Oh you have a website up? That doesn't mean squat without these 3 essentials for making big money with the web.. Read More

A look at the Old Spice YouTube commercials that have become instant viral successes on the Internet. How did Old Spice succeed & why do we find it so interesting Read More

It happened at a company that I previously worked at. A customer had a bad experience with a coworker and wrote a blog post about what happened. That blog post ended up on the front page of the Google results for a search for that company's name. After that happened, other customers who had bad experiences left comments on the blog post, adding more content about the company and solidifying it's standing on the first page of Google. It cost the company (and still costs them) a lot of customers, as well as good employees who see that post and decide they don't want to work there Read More

SCVNGR is breaking onto the mobile gaming scene with some fury. The New England Patriots are the latest organization to use SCVNGR. Small businesses can use SCVNGR as well Read More