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Have you ever thought about how your content can improve the customer experience for your organization? A holiday in Bali turned out to be a good case study in how to do just that Read More

Greatness in sales isn’t gained by delivering the status quo. You have set yourself apart by promising to hold yourself to a higher standard. Your dream client is going to hold you to that higher standard Read More

Do you need marketing help for your business? As a business owner, it can be difficult to find the time to learn how to effectively market Read More

We seem to notice companies that provide good service. Often it isn't even "great" service that catches our eye. These days it appears that "good enough" is good enough to surprise us.
Have we become so accustomed to low levels of service that we have cause to celebrate when someone actually does what they say they will?
The disenfranchised, inattentive service rep does not surprise you. It is the one who has social skills, does his/her job and remembers to say "thank you" that you remember.
In an extended period of economic decline, as we rewrite society, effectively eliminating the "affluence" of the middle class, money will chase positive experiences. Why aren't more companies putting more focus on exceptional-ism? Especially as social media (the source of word-of-mouth) pulls ahead of other media in terms of growth?
That is the focus of this post on ideationz. Come visit, and please leave a comment.
Thank you. I mean it. Thank YOU.
Rick Pulit Read More

You know him. He’s the perfect networker. He’s at every event. He’s a brilliant conversationalist. He’d give you the shirt off his back. He follows up. He keeps his commitments. He’s always happy to make an introduction Read More

So, you want to increase your business sales? Marketing the right way can cause this to become a reality. The biggest problems most small business owners.. Read More

From booth design to logistics, the CEO of Exhibit Edge reveals her top 5 pointers on attending your first trade show Read More

Are you in need of small business help to get that extra boost this month? Try these three strategies to get some customers in your door quickly Read More

If you are making videos that you are putting online, then you want people to watch them. When you upload videos to Youtube, sometimes it’s hard to get hundreds or thousands of views. Read More