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7 Lessons I learned about how to convince customers to buy online by putting yourself into a shoe of a novice buyer who doesn’t know a lot about online shopping Read More

A simple step-by-step guide to establish a blog conversion strategy and measure it by setting Google Analytics Goals Read More

Realizing ROI for social media company initiatives is challenging because there the medium itself isn’t purely financial, yet ROI is a financial metric. There isn’t one social media ROI calculator that works for every company, but this presentation will help you wrap your head around the big pictur Read More

Some amazing free tools exist that can help small business owners and PR pros make their PR efforts more effective. Here are some that we use, what are your favorites? Read More

The other day I wrote about Cooks Source and the nasty spot they landed in as a result of their proclivity to swipe content from the Internet and use it at will. Thanks to social media, the blogosphere and a healthy dash of traditional media, the story has spread like wildfire. No matter how you sl Read More

According to a recent report by Veronis Suhler Stevenson (VSS), a private equity firm for the media and communications industry, traditional advertising (like the beer and pizza commercials) will see growth through at least 2014. VSS predicts that companies will invest over $159 billion in traditi Read More

Doesn’t it seem like every week, a new social coupon website pops up?Some deal sites are being added to existing retail sites to help eliminate inventory (such BackCountry.com’s SteepandCheap site). Others are new, stand-alone sites, many with very specific niches.

There are social deal sites th Read More

People don’t like surprise fees, don’t like being nickle and dimed, and don’t like to pay for shipping.

Simple pricing, bags fly free, give me a set of easy to understand options – that’s the world smart marketers live in today.

free shippingPricing your goods and services has actually become Read More

Did you know that video now makes up 51% of all the content on the Internet? Do you make podcast or video casts? Here’s a way to share content and get it posted on ITunes Read More