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When you design your blog, it is so important to consider how the blog will appear to the reader. Is the content easy to read? Have you considered the type of font that you will use and its appropriateness for your reader? The font and how the colours of your blog are defined will impact how your r Read More

Here in the marketing world, we should never become complacent. And that includes when designing our marketing programmes. Each programme has new objectives and therefore needs to be tailor-made to address that. What has worked for many years may still bring in results tomorrow but is it with optim Read More

Having a strong marketing message for your startup is the most important thing you can do. Without a marketing message, your business launch will flop or be delayed as you work out what went wrong. Have it done up front and the pay back will be swift. Read More

Unless your business is website design,it's best that you let professionals build your site rather than doing it yourself. The time you spend working on the site could be better spent focusing on your core business. Read More

Imagine that you are part of a solar system in a universe that is always in motion. That's the idea put forth by Debra Ellis of Wilson Ellis Consulting. Beyond just marketing, how does it fit into the overall picture of your business and how you interact with your customers. Read More

A short story about the power of thank you notes and attaching your business cards therein. Make nurturing personal. Read More

We analyse the SEO trends that will shape the way the SEO industry will work in 2011. A look at mobile search, Bing/Yahoo, Google Places and Social Media search. Read More

You're gonna love this! I've been thinking about my next big pillar article and I want to include you guys in the creation of it. Read More

Have you used xtranormal.com to create animated videos for your small business? This free online tool allows small businesses to create animated web videos. Read More