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Fishing is about the most seasonal activity I can think of. Once the mercury drops and lakes freeze, that’s about it for fishing. Yet during the cold months is the time when fishing marketing moves into high gear. Read More

CRM adoption is a difficult process for companies that want to break away from traditional sales processes into more efficient, technological ones. This article discusses some popular reasons why the implementation of CRM solutions fails these days. It also offers a some solutions to these issues. Read More

If you’re in need of inspiration and motivation (and perhaps a little holiday spirit!) for your holiday marketing campaign, take a look (or a listen) to this recorded slideshow. Read More

Being able to define your target market in your marketing efforts will translate to a higher rate of consumers turned loyal customers. Choosing, segmenting, and customizing for your ideal customer are three main aspects of effective target marketing. Read More

The Internet has already dramatically changed with the advent of Social Media. Acknowledged as the biggest revolution since television, Social Media has unlimited opportunities and resources for brands to engage with consumers like never before. Read More

What makes an SMB successful? Results of our recent study with Forrester suggest 7 actionable habits that can help any small and medium size business achieve results. In this blog post we look at habit #1: Emphasizing online marketing strategies over offline. Read More

Corporate brochures don’t have to be boring. There are instances when taking a different approach to design actually pays off. Sometimes it’s good to break the mould, like PayLane did with the latest brochure. Read More

One of the ways to gain great exposure for your blog is to give your visitors the facilities to share your articles with their friends. We all have these facilities (Social media share buttons) but regrettably, most readers quit our blogs without hitting any of the share buttons. Here are 7 reasons Read More

How to overcome procrastination as a blogger? Work in small chunks, this is the single most key factor to overcome procrastinator as a blogger. Here are few more ways to avoid your laziness. Read More