As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes.
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Herby Fabius is a part-time entrepreneur with a plan for success. The Stamford, Conn. resident and College of … MoreMore Contributors
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