As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes.
Who Voted for this Story
October 8, 2014
Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …Sponsored By Aflac
Gee Ranasinha has always had a good eye both for great photographs and for future trends in business. Today, Ranasinha … MoreMore Contributors
- You\'ll Market Better and Be More Persuasive Knowing These 10 Brain Facts
- Client Story: Business Benefits of a WordPress Change-Over
- You\'re Never Too Old to Start a Successful Business
- How to Take Advantage of Huge Opportunities in India and China
- What Online Poker Can Teach You About Business -- Seriously!