As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes.
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May 13, 2014
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Since its founding in 2002, the Web and mobile design firm Jon-Mikel Bailey heads with partners James Stup, Jason … MoreMore Contributors
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