As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes.





Comments


Written by Dave Hubbard
1877 days ago

Great information in this survey. Email marketing is the preferred channel for small business but only 40% of them used email for marketing and business development. Also, only 38% indicated that they use transactional mail for promotional uses. These companies could see a quick increase in ROI by just adding relevant marketing information to their emails and transactional mail! In addition, by sending emails before and after sending their direct mail, the ROI of their direct mail would increase. These are quick, inexpensive ways for business to increase their revenues and marketing ROI.



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Nick Stamoulis @NickStamoulis Has the Solution

Nick Stamoulis has the solution for getting your business noticed. With 12 years experience, Stamoulis is founder and … More
Editor's Picks


Share your small business tips with the community!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!