As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes.
Who Voted for this Story
October 8, 2014
Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …Sponsored By Aflac
We are so psyched to announce yet another BizSugar "Contributor of the Week", Chris Hamilton of Sales Tip A … MoreMore Contributors
- How to get rich - What does it all mean? - Big Red Tomato Company
- We Can’t Legislate Job Skills
- How To Design the Perfect Home Office [Infographic]