As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes.


Written by Dave Hubbard
1091 days ago

Great information in this survey. Email marketing is the preferred channel for small business but only 40% of them used email for marketing and business development. Also, only 38% indicated that they use transactional mail for promotional uses. These companies could see a quick increase in ROI by just adding relevant marketing information to their emails and transactional mail! In addition, by sending emails before and after sending their direct mail, the ROI of their direct mail would increase. These are quick, inexpensive ways for business to increase their revenues and marketing ROI.

Log in to comment or register here.

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …

Cecil Wampler @CecilWampler Studies Workplace Psychology

You may have sometimes felt your boss, co-workers or employees needed a therapist. But did you know there is a … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?