As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes.
Who Voted for this Story
November 2, 2015
Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …Sponsored By Aflac
Are you eligible to be our BizSugar "Contributor of the Week" on Facebook? Fred Leo is! So give him a big … MoreMore Contributors