As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes.
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November 2, 2015
Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …Sponsored By Aflac
Gee Ranasinha has always had a good eye both for great photographs and for future trends in business. Today, Ranasinha … MoreMore Contributors