As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes.
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July 20, 2015
What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …Sponsored By Aflac
Daniel Kehrer has spent his career as a thought leader and in the trenches as an expert in small business and digital … MoreMore Contributors
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