As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes.



Comments


Written by Dave Hubbard
642 days ago

Great information in this survey. Email marketing is the preferred channel for small business but only 40% of them used email for marketing and business development. Also, only 38% indicated that they use transactional mail for promotional uses. These companies could see a quick increase in ROI by just adding relevant marketing information to their emails and transactional mail! In addition, by sending emails before and after sending their direct mail, the ROI of their direct mail would increase. These are quick, inexpensive ways for business to increase their revenues and marketing ROI.



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