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Here at Brick Marketing we had an internal discussion about the release of the Bing Webmaster Guidelines. This is pretty big news, right? How can we leverage this with our content marketing efforts? Should we develop a white paper that displays the similarities and differences between the Bing Webm Read More

As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes. Read More

Fishing is about the most seasonal activity I can think of. Once the mercury drops and lakes freeze, that’s about it for fishing. Yet during the cold months is the time when fishing marketing moves into high gear. Read More

CRM adoption is a difficult process for companies that want to break away from traditional sales processes into more efficient, technological ones. This article discusses some popular reasons why the implementation of CRM solutions fails these days. It also offers a some solutions to these issues. Read More

If you’re in need of inspiration and motivation (and perhaps a little holiday spirit!) for your holiday marketing campaign, take a look (or a listen) to this recorded slideshow. Read More

Being able to define your target market in your marketing efforts will translate to a higher rate of consumers turned loyal customers. Choosing, segmenting, and customizing for your ideal customer are three main aspects of effective target marketing. Read More

The Internet has already dramatically changed with the advent of Social Media. Acknowledged as the biggest revolution since television, Social Media has unlimited opportunities and resources for brands to engage with consumers like never before. Read More

What makes an SMB successful? Results of our recent study with Forrester suggest 7 actionable habits that can help any small and medium size business achieve results. In this blog post we look at habit #1: Emphasizing online marketing strategies over offline. Read More

Corporate brochures don’t have to be boring. There are instances when taking a different approach to design actually pays off. Sometimes it’s good to break the mould, like PayLane did with the latest brochure. Read More