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Traditional marketers are in a frenzy over “content marketing.” Or, at least you’d think so, judging by the sheer volume of discussion on social media. There are entire publishing businesses built around articles on this topic. Luckily, as a WWW member, you’re already familiar with the basic princi Read More

The new "Structuring a Social Media Team" report provides some interesting insights into how organizations are approaching social media. Today, we look at a sampling of stats from the report that paint a picture of how and why organizations are executing their social media efforts. Read More

For what should be a relatively straightforward part of the marketing process, buying in B2B data can be an absolute minefield. And with finances under ever-increasing scrutiny, it’s important to squeeze every last drop out of your resources. Read More

By Karol K

Since client acquisition is a challenge all small businesses have to face, I’ve decided to write this post and list some “promotional methods on a budget.”

Therefore, I won’t be focusing on paid promotions, various kinds of advertising, hiring marketing consultants, and so on. This Read More

Do you have trouble keeping up with your email marketing goals? Change that this year. In this three-part series, we'll show you how. Read More

Turns out the people behind those big numbers in m-commerce aren’t brokers, yuppies or geeks in Silicon Valley, but… mums. According to an infographic by BabyBump, nearly 70% of surveyed moms (there was almost 1,400 of them!) shop using their mobile devices, and 93% of them spent more time m-shoppi Read More

Nowadays, social Media is considered as the most transparent, engaging and interactive form of public relations. It basically assembles the real time content with the beauty of authentic peer-to-peer communication. Read More

We have all been there. The positive prospect pours out confidence. The proposal goes out and we wait for the PO. And we wait a long time. Now there is disappointment and mystery and silence. There is a solution and it's subtle but important. Read More

Being in marketing, I find myself at a few networking events. Yay me. Lately there’s a trend I’m not particularly found of: Being added to email marketing campaigns from my business card. Read More