By Karol K

Since client acquisition is a challenge all small businesses have to face, I’ve decided to write this post and list some “promotional methods on a budget.”

Therefore, I won’t be focusing on paid promotions, various kinds of advertising, hiring marketing consultants, and so on. This is about spending little money, but getting good results.

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Comments


Written by elainerogers
457 days ago

2 more online platforms I have seen work well are Quora (similar to YA) and LinkedIn groups, if you can find the right ones. I don't utilise either of them enough - so thanks for the reminders.

Your tips demonstrate easy ways to utilise the "freebies" that are of value out in the interweb space, and great for those considering more online exposure for their offline business.

I would also recommend the directory sites (especially the local ones for very local small physical businesses) Often, a basic listing is free - again more exposure if proper key words are used, and effective way to be on page 1 in a google search.



Written by lyceum
463 days ago

Karol K: Another web platform tip: Squarespace. It is easy to use and looks good. It will stand out in the crowded space of other more common templates. I appreciate that you point out the importance of having a personal side of your social media profile. At the end of the day, you do business with an individual, not a faceless entity (company).



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