Traditional marketers are in a frenzy over “content marketing.” Or, at least you’d think so, judging by the sheer volume of discussion on social media. There are entire publishing businesses built around articles on this topic. Luckily, as a WWW member, you’re already familiar with the basic principles.

Content marketing is a way to use educational, informative, and sometimes fun content to interest prospects and build a relationship leading to a sale.





Comments


Written by bigmoneyweb
1737 days ago

Great post. You have to start somewhere. At first, your content ideas will be based on guesses. You’ll have better luck if you make those very educated guesses. And the way to do that is to spend some time and energy on market research. Use your research to figure out things you want. Thanks for sharing.



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