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Who knew that Volkswagen’s mock-Jamaican ad, which aired during Sunday’s Super Bowl, would ignite such a huge controversy online and in the Twitterverse? Read More

There is no question that Google controls the PPC landscape with an estimated 60+% of the market. That said, if you plan to have a B2B business with any online presence, I believe that advertising on Google Search through PPC is a must.

There is, however, a difference between having a presence a Read More

How much of an article do you read? Do you read it all or just scan the title and bold items? Do you know how the majority of your readers read? Have you adapted accordingly? This post is about how to write if your readers are mostly scanners. Read More

The aim of redesigning a website is for designers to spruce up their website but without affecting their search engine position. Having a website with seo in mind is important. Redesigning a website has its benefits because it can make the poor work that was done first of all look appealing however Read More

In order to stand out from the rest one of the strategies you could follow is to add a video presentation into your website. When you support your content with a video your website will attract even the busy visitors who do not have time to read. Read More

What's one of the oldest techniques of prospecting and getting leads? Calling - both cold and outbound - is one of the most successful ways to create new business for you and the company however it remains to be one of the biggest problems for even the most seasoned of sales professionals. Read More

Titled as “Connected to the Future,” a recent report to their members from CIRA (our Canadian Internet Registration Authority) is well worth both the click and the read – in fact, you should do that right now and then skip the rest of this piece…

Oh, still here? Well, let me recap for you what t Read More

Are marketing automation tools right for your B2B business?

Evaluate your current sales process flows. How many different sales process flows are there when a visitor views your company’s site? What are the steps of each sales process flow? Which steps make sense to automate and which Read More

Effectively approaching a potential customer can be an artform in itself. This blog covers some basic tips on how to do this successfully. Read More