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While direct marketing can be cost effective, there are some potential pitfalls small business owners need to be aware of in order to avoid legal battles and huge fines. Here is a warning that business owners should take under advisement. Read More

Got an interesting quote from Dan Kennedy to discuss today: 'Honestly assess the disadvantages of your offer and face them. Read More

One thing I find amusing is those marketers who boast about how big their list is. You hear some of these so called gurus deliberately asking other people how many subscribers they have. Read More

We've put together our favorite newsletter ideas into one easy-to-follow walk-through to get your newsletter built and sent in no time at all! Read More

How many 'Introductory Videos' have you watched today? Not just come across, but actually WATCHED? Influency through media is tricky ... and follows a formula. Read More

You’ve put in tons of time and effort to generate leads. You’ve used social media lead generation tactics and you’ve run successful landing page campaigns. Now what?
Email automation may not be a new concept in lead nurturing, but alarmingly, only 35% of B2B’s have an automatic email program in pl Read More

The average person is bombarded by many different kinds of marketing tactics every single day. Your customers are no different.
Everywhere they look, someone is likely trying to sell them something, and often, it’s through email marketing. What does that mean?
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When a business has financial issues, they are often tempted to pull back from the time investments represented by digital marketing optimization. Here is why that is a mistake. Read More

I Thought I Was An Email Expert. And Then, I Read THIS

How email will work as the Content marketing revolution continues Read More