BizSugar.com › Direct Marketing › 7 Steps: How to Optimize Email Automation for Increased Sales Conversions

You’ve put in tons of time and effort to generate leads. You’ve used social media lead generation tactics and you’ve run successful landing page campaigns. Now what?
Email automation may not be a new concept in lead nurturing, but alarmingly, only 35% of B2B’s have an automatic email program in place.