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It is simple to turn on Google AdWords and never bother with location targeting but you may be throwing money away. If you run a physical business, think about where your customers are coming from. Read More

Straight from the street, Jason gives us an example of business branding done right. Don't you just love it? Read More

When you’re starting an online business on the side, every penny counts. Don’t mistake spending money on these types of items for forward action on your business:
Business cards
Outfitting your home office with snazzy new furniture
A fancy new computer or other gadgets
An expensive web site Read More

Need a logo for your business?
Logos can get expensive, but they are important if you want to establish any kind of brand recognition or have customers take you seriously.

These days, there are lots of sites where you can order or create your own logo online. Now we're starting to see logo desi Read More

Mascots have been used as a powerful advertising tool for a long time and there is no reason why small businesses should not get one. Here are 6 reasons why. Read More

Choosing the right advertising agency for your company can be one of the most important decisions you make. Advertising is expensive and a return on your investment is crucial. It is important to have a very close relationship with your agency and to know that they have the interests of your busine Read More

Advertising has changed drastically over the years, in a world where keeping-or rather, earning- a customer's attention has become a much more difficult task with all the noise and channels that need to be filtered through first. Today, agencies and brands have adapted to become much more creative Read More

I’ll admit it; one of my guilty viewing pleasures is Donald Trump’s The Apprentice. For those of you who are not familiar with the show, the premise is, a group of entrepreneurial minded individuals are split up between two teams (men vs. women) and then work on business related tasks, with each t Read More

Are you a small business owner who is looking to make people sit up and take notice of your business? Are you just starting out and are cash strapped as far as an advertising and promotional budget goes? Here are 10 ways in which you won’t spend a penny (well almost) and make your presence felt in Read More