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When starting a new blog or trying to improve an existing one, it is often difficult to gage the success of your posts. The most obvious indicator would be traffic, but often even that can be misleading. I've put together some of the ways I measure post success here for you. The best part about the Read More
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If you have a gym on Wall Street, you better be speaking Wall Street language and playing to egos with your advertising. Read More
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Managing and optimizing PPC campaigns can seem like a simple, straightforward process. Once you’ve done all the hard work –setting up a campaign, selecting keywords, creating ad groups, writing ad copy, establishing bid rates – shouldn’t it just run? Why do you need to keep tweaking it if you’ve s Read More
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A jaw-dropping 212 million shoppers showed up to take advantage of Black Friday sales in 2010, with an even more astounding $39 billion being spent on merchandise. What this means for your business, of course, is a healthy competition to draw in as many of those 212 million shoppers and as much of Read More
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The jury is still out on QR codes and how effective they are as a marketing tool, but I like what was done on the signage for Stella Artois. Read More
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Business cards are one of the best choices for advertising a small business, as they can be produced at a low cost and easily distributed. Read More
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What differentiates your business from all of the other businesses just like it? Take some tips from this window sign. Read More
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In this week’s episode, I’ll deconstruct a postcard from a Daily Deal company using direct mail to build email subscribers. Click to watch the video. Read More
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Your story is the basis of your brand. Learn to tell your story to bolster your business and give you a competitive edge. Read More
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I just found a tool on a website called AddedBytes.com that evaluates the readability of copy. You paste in some text, click the “Check Text Readability” tab, and then your writing is graded on several different readability scales. I am not sure how scientific the tool is, but it’s fun. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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