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Need a logo for your business?
Logos can get expensive, but they are important if you want to establish any kind of brand recognition or have customers take you seriously.

These days, there are lots of sites where you can order or create your own logo online. Now we're starting to see logo desi Read More

Mascots have been used as a powerful advertising tool for a long time and there is no reason why small businesses should not get one. Here are 6 reasons why. Read More

Choosing the right advertising agency for your company can be one of the most important decisions you make. Advertising is expensive and a return on your investment is crucial. It is important to have a very close relationship with your agency and to know that they have the interests of your busine Read More

Advertising has changed drastically over the years, in a world where keeping-or rather, earning- a customer's attention has become a much more difficult task with all the noise and channels that need to be filtered through first. Today, agencies and brands have adapted to become much more creative Read More

I’ll admit it; one of my guilty viewing pleasures is Donald Trump’s The Apprentice. For those of you who are not familiar with the show, the premise is, a group of entrepreneurial minded individuals are split up between two teams (men vs. women) and then work on business related tasks, with each t Read More

Are you a small business owner who is looking to make people sit up and take notice of your business? Are you just starting out and are cash strapped as far as an advertising and promotional budget goes? Here are 10 ways in which you won’t spend a penny (well almost) and make your presence felt in Read More

Jason shares three more bad marketing examples to help us become better marketers. Can you spot what these businesses are doing wrong? Read More

Google AdWords offers excellent controls for advertising to ensure that you get the most value for your money. One way to do that is with setting times under ad scheduling. Google AdWords enables you to set the time for when you want ads to run. For many people, this might not seem very important, Read More

For many small business owners, the need to hire a copywriter becomes a daunting task. You may want a “rock star” copywriter, but don’t want to make an *electrifying* mistake. So, how do you select a writer who’ll be effective at helping market your products or services? Try screening them this way Read More