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There's so much that goes into writing great advertising copy that it's difficult to remember the purpose of what you're writing. It's simple, really. You want to point out why the product or service is beneficial to the reader, give the product a brand and make the product stand out among its comp Read More

When it comes to display marketing, one of the best options out there is definitely the billboard. Here are ten of the best to give you a few insights! Read More

Google wins a print ad design contest and gets $1 million in free advertising from USA Today. Now one of the publication's journalists says current advertising trends stink and print reigns supreme. Is he right? Read More

With the growth of social networking and web 2.0 technology the internet has moved from a platform that previously was consisting of one sided interaction into an interesting method that definitely encourages open two way communication between clients and content marketers. Therefore, the way that Read More

Videos can be a great way to sell a product you have, especially if you have created it yourself. Videos work very well on sales pages and lead capture pages. They also work well on various websites where you can submit your own videos. Read More

I don’t have to tell you how awful it feels to lose (or even kind-of lose) your confidence. But what I can do is encourage you to set up systems and processes to PROTECT IT. Read More

Where to spend your advertising dollars can be one of those areas that can drive a small business owner batty.

Marketing and advertising made perfect sense before you started your own business. Some newspaper ads, a direct mail campaign, sprinkled with some clever online advertising….and then y Read More

Fact: Everyone loves a great story. What is a press release? The idea behind it is simple: to alert the media to your product or brand, who will then share it with their readers, gaining you free publicity. Traditional press releases are, to be honest, pretty boring. But I’ve found a way to build o Read More

Marketing is identifying your customers and what drives them to buy your product. Sales is what happens after. For many business owners, the difference between sales and marketing can be hard to explain. While both are essential to future of your business, you need to understand what is marketing t Read More