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I've got to hand it to Facebook, they've really upped their game the past few months as far as giving more applications for the business owner to benefit from promotion to their Facebook fan page advertising the right way now. Read More

If asked to name the most important characteristic of a marketer, most people would say creativity or excellent writing. But, without a doubt, empathy is the most important ability for an advertiser. Read More

A masterclass in how to advertise your small business given by Captain Hook himself

Now last weekend I was watching Peter Pan with my little gems Isabella and Jemima. And I saw a great piece of advertising in action when the poor Lost Boys were subjected to a highly persuasive pitch by the dasta Read More

Since it’s inception, behavioral targeting has been used across the globe by online entrepreneurs to optimize their websites and increase sales. When used effectively, this method results in many benefits: it increases your sales and your conversions. Read More

Trying to find free opportunities to put your business’ name out there? Well, here’s a great one that you may not have known about: The online Yellow Pages. Read More

Although marketers are right to concentrate their efforts on the big three search engines, the truth is there are still users using search engines that you may have forgotten about. Depending on your brand and your marketing budget, it could be worth it to give a second-tier PPC campaign a try. Her Read More

Many consumer brands target moms because they’re commonly in charge of the household decision making (in fact 72% of women control well over half of the spending in their households). Recent research around moms indicates they’re spending more time with technology – online, on their phone, on their Read More

Every small business faces the challenge of advertising their services without breaking the bank. In fact, some small businesses operate with such a small marketing budget that its extremely difficult to get the reach necessary to acquire new customers. Fortunately, USPS offers a direct mailing ser Read More

Last week, Google announced the release of "enhanced campaigns," which allows advertisers to simplify campaign management across multiple devices and locations.

Although the enhancements offer a lot of pros, there are some definite cons -- especially if you're a B2B business. Read More