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Since most podcasts are free, sponsorship has become a huge part of keeping them running — this has, in turn, presented brands with a major marketing opportunity to a desirable audience. That said, before you jump in and begin pitching your product to be featured on WTF with Marc Maron, there are s Read More

In business, making your company visible in the marketplace is extremely important. So, the more opportunities you have to put your business’ name out there, the better—especially if they’re free.

In this short post, we’re going to pass on where to go to take advantage of “Google Places for Bus Read More

Writing effective copy day in and day out requires an extraordinary amount of creativity. Henson was a creative genius. And some of his greatest talents translate brilliantly to the written word. Read More

Most of us have already experienced being “found” on the Internet. We see advertisements for products we are actually interested in and some of us wonder how the Internet knows? Consumers are being watched by advertising companies. They are watching our every move and putting together formulas to m Read More

Ever thought of advertising your personal website through Facebook? Do you think it would be worth the money? These questions and more are answered in this post. Read More

After a long, drab spell of winter, we welcome spring with excitement and a craving for colors. Rainbows overtake shop windows, grocery stores, boutiques and other retail locations. And it is no surprise that the ads for the season are just as vibrant, with a wide variety of advertisers building on Read More

While traditional advertising isn’t going anywhere, there is no denying that the prevalence of the Internet draws more and more marketers toward digital advertising. A study by eMarketer suggests that digital ad spending will increase more than 15% in 2013. One powerful form of digital advertising Read More

While new and fun forms of marketing have surfaced in recent years, there’s a reason why they haven’t fully replaced the basics. These are the most common for a reason. Read More

A product video is the fastest and most effective way to promote and advertise a product. It is an audio-visual representation of a product, where related, necessary information is conveyed through the use of interactive elements, such as graphics, voice-over, sounds, music, colours and animated ch Read More