There's so much that goes into writing great advertising copy that it's difficult to remember the purpose of what you're writing. It's simple, really. You want to point out why the product or service is beneficial to the reader, give the product a brand and make the product stand out among its competition.




Comments


Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Miranda Marquit: Contributor, Journalist, Entrepreneur

There was a time when a graduate from journalism school dreamt of nothing so much as landing that first beat reporter … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?