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Ok, so you have your big pile of data, and you're all set to make a 3D model of your customers and find their mystery buy button, yes? No. What you have, at best, is a 2D picture of their shadow's shadow. Here is a better way for a small business to use big data tools to understand their customers. Read More

Have you left something behind? Every year, millions of online shoppers add items to their shopping cart but walk away. Let’s face it, shopping cart abandonment is just like a broken promise.
A website conversion service reported that shopping cart abandonment has grown immensely. Read More

Small business engagement has been a concern since the federal government failed to meet its contracting goals. Here's what you should know. Read More

Answering the 5 W's is crucial for journalists -- but these questions are just as important for web content writers! Read More

The key to successful online marketing today is content. Content is what gets optimized to appear within organic search, it gets shared in social media, and it gets linked to naturally as a point of reference on third party sites. Read More

Most companies have rules that frustrate employees. It's time to rid your workplace of stupid rules and introduce some smarter ones. Read More

None of us want to pollute our pipeline or our sales, we all want to be the “solution” for our buyer. But if we don’t make the effort to know what we are solving, the veiled pitch, is just a bad mix of ‘sales pollution’, not a solution. Read More

Mom Bloggers Are a Force to Be Appreciated. They drive traffic, generate brand awareness and drive sales. They are now charging for what marketers have long realized, they perform a valuable service both for their readers and for brands hungry for increased exposure. Read More

Google Search God Matt Cutts just described a common web page trick like this: 'If you're just doing it for users I THINK you'll be in good shape'. Uh-Oh. Read More