BizSugar.com › Technology › Your big data would totally fail in a 3D printer. OMG! That's not my customer, it's a blob!

Ok, so you have your big pile of data, and you're all set to make a 3D model of your customers and find their mystery buy button, yes? No. What you have, at best, is a 2D picture of their shadow's shadow. Here is a better way for a small business to use big data tools to understand their customers.