In this article, I explain in detail why Qualified Leads, Paid Conversions, and COCA vs. YVL are the key metrics worth paying attention to (and why, "popular" metrics like LTV are actually dangerous).
Enjoy and let me know what you think. Read More

Facebook Focuses on Mobile at F8 2014

Facebook Focuses on Mobile at F8 2014 Avatar Posted by esheckler under Social Media
From 879 days ago
Made Hot by: robinandy58 on May 3, 2014 12:57 pm
Facebook is introducing new privacy features which allow users to sign into apps anonymously and choose how to share their information, and new mobile features which allow advertisers to place ads in third-party apps. Read More
Not every day is a slam dunk day, where things seem to get done almost effortlessly, your coffee tastes like liquid inspiration and your team only gives you good news. But, you can tilt the odds in your favor through the development of good habits. Read More
Quizzes are amazing fun, but did you know they can also be used for getting new email subscribers? Check out three ways to take advantage... Read More
Attribution modeling is getting tougher in a multi-device world. Here we take a closer look at the problem and it's impact on conversion optimization. Read More

Evaluating The Efficiency Of Employee Training

Evaluating The Efficiency Of Employee Training Avatar Posted by ivanasmia under Employee Benefits
From 879 days ago
Made Hot by: seobromino on May 3, 2014 12:36 pm
Knowledge is the factor that distinguishes the successful from unsuccessful, and therefore seen as a crucial element in achieving competitive advantage in the market. In order to infiltrate knowledge into the organization, significant investments in employee training need to be taken Read More
Segmentation literally means grouping. When you group your list into categories that represent the subjects that your audience is most interested in. Here's why segmentation is critical to your success and how to do it. Read More

A Highly Effective Blogging Framework!

A Highly Effective Blogging Framework! Avatar Posted by tathan under Strategy
From 878 days ago
Made Hot by: LimeWood on May 3, 2014 10:28 am
Blogging is not always easy! In this post, I share my blogging framework, a tool that helps me develop more effective posts. Read More
The internet has opened up a lot of opportunities for the small business to compete on a higher level. The ebook goes over some fundamental internet marketing strategies for small business owners to implement. Read More

Cost vs. Revenue Gains of Credit Cards

Cost vs. Revenue Gains of Credit Cards Avatar Posted by seltzer04 under Sales
From 879 days ago
Made Hot by: profmarketing on May 3, 2014 5:00 am
You may still believe “cash is king,” but studies show that today’s consumers are more profitable to your business if you accept credit cards — despite the processing fees you’ll incur as a result.

Here are some of the business benefits of accepting credit cards for your business... Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Lori Byron @LoriByron Turns Clients Into Superstars

Lori Byron believes any business owner or entrepreneur can be a superstar. With a love of reading and writing going … More
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