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Read on to learn more about these experts and what they have to say about keeping workers happy without bumping their pay grade. Read More

he New Year is a challenging time for all small businesses as we reflect back on the previous year and plan for the future. At Wasp Barcode, we continue to hear from our small business partners that industry-wide metrics, specific to small and medium sized business, are difficult to find and are n Read More

In Southern California, where I live, we are car dependent. So it’s no wonder we’re surrounded by numerous drive thru restaurants—mostly serving up burgers, chicken or tacos.

But as Americans have gotten busier and more time-challenged, we’re all looking for convenience (and choice) from restaur Read More

When writing an online survey, you want it to be long enough to get the information you need. But if it’s too long, you could dissuade people from taking the survey in the first place. For those reasons, the length of your survey needs to be planned out very carefully. Read More

If you could pick one thing to improve in your small business marketing, what would it be? This short post will get your wheels churning. Read More

Putting time and effort into a social media campaign can actually cost quite a bit of money when all is said and done. Here are three major costs associated with social media and whether or not they’re worth the funds. Read More

This is the summary of a much longer email that I received last week. Come to think of it – it’s a pretty good representation of the kinds of emails I get regularly. - See more at: http://diymarketers.com/creative-offline-marketing-trends-tips-retailers-2015/#sthash.IINRFWTY.dpuf Read More

There isn’t a product, service, or blog which would suit each one of us.

Here comes the concept of buyer persona. An imaginary character, a made up person, someone, who buys your products or services. Read More

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. If you ask them for a reason, most will insist that they couldn’t get funding, or they ran out of money too early. But I’m not convinced that it’s as simple as that. Many are just not facing the reali Read More