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A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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The next time you are faced with criticism, don’t be afraid to step up your efforts, and work that little bit harder, to prove your critics wrong. Read More

Do we really need to be told to remember to listen when we engage with people face to face at a networking function? How often do we have to practice our 7 second elevator pitch? Is this what networking is really all about? Read More

Do you want to use LinkedIn to generate more sales? I have a “guerilla sales” tip that I learned about a year ago. It has transformed my sales success! Read More

In sales (and in business) there are commitments that we cannot keep, despite our best intentions and our best efforts. Being a professional requires that we renegotiate these commitments, regardless of how small may seem. Follow these five steps to renegotiate your commitments. Read More

Paul Chaney had a rewarding job with a young and growing company, but in the end he needed to follow his heart. This move has led him to focus on his passion for small business and for speaking in an effort to inspire others and help small businesses grow. But it has also led him to leave the security of full-time employment to become a small business person himself. Sometimes the best way to mak Read More

The next two weeks will be busy ones for fans of Subway, and it's famous $5 Footlongs(tm). Enter the Famous Fans, who bring their love of SUBWAY(r) sandwiches to life on the court, in their race cars, in the pool... Read More

Mari shares her initial impressions of the iPad, common mistakes people make with social media marketing, and Mari's 80/20 rule of social media strategy. Read More

I am not an expert on maintaining focus. On the other hand, I have found a few principles and a couple of to-do's that if honored brought focus and results. See if they help. Or share a few of your own. Read More