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There's been a lot of talk recently about Generation Y. Its members, born between 1982 and 2005, are known for their sense of entitlement, outspokenness, inability to take criticism, and technological sophistication. Fortune deemed Generation Y in its May 28, 2007, issue the most high-maintenance, yet potentially most high-performing generation i Read More

A coalition of consumer privacy groups is expected to propose the online equivalent of the Do Not Call list, reports Advertising Age. Groups including the Center for Democracy and Technology, Electronic Frontier Foundation and others, have announced a press conference for today. The groups are expected to propose changes to how advertisers disclos Read More

The House of Representatives approved legislation on Tuesday extending a moratorium on state Internet access taxes for seven years, sending the bill to the president to sign into law. Internet service providers say the price of Internet access could rise by as much as 17 percent if the moratorium on state taxes was allowed to expire. Read More

In his DMA 07 Conference and Exhibition presentation, “Running Red Lights: The Keys To Creating Dazzling Direct Mail,” Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing, said he likes to think of the direct mail package as a touchpoint for the entire brand experience. Copywriters always should “tell a stor Read More

Social media and conversational marketing will outpace that of traditional marketing by 2012. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing. Significantly, 81% of marketer Read More

Personalized e-mails boost open rates, according to a MailerMailer study. The e-mail service provider found that personalized "subject" lines in particular increased the number of times recipients opened their mailings. The "subject" line is so important that, even when marketers have recipients' permission, the wrong line can still mean trou Read More

The title of this article is designed to illustrate the point of this article. Today we won't be taking a look at black-hat search engine optimization tactics. Admittedly, I've toyed with them in a “know your enemy” kind of way but I'm no expert on advanced cloaking techniques nor effective link sp@mming tactics. What we're going to cover here Read More

With 150 million phone numbers now registered on the Federal Trade Commission's Do Not Call list, it seems clear most consumers don't want to receive unsolicited marketing phone calls. But apparently, it's not clear to everyone. The FTC on Wednesday announced multimillion-dollar penalties against three companies -- lender Ameriquest Mortgage Co., Read More

Internet retailers are notorious price cutters, and manufacturers are getting fed up. I have been watching with interest the war between internet retailers and manufacturers for years, but there are signs that the battle is getting hotter. Read More