BizSugar.com › Sales › 10 Ways to Grow Referrals and Loyalty by Sending Personal Cards

Even though it's one of the most powerful ways to build your business, most business owners don't send out personal cards because they don't know when it's appropriate, what to say, or they feel it doesn't apply to them because their business is DIFFERENT.

In order to create a bond, clients need individual attention, acknowledgement and a feeling that they are genuinely appreciated. And the simple greeting card has the power to make that happen.

Following are ten creative scripts you can use in a card to strengthen your client and prospect relationships. You will be astounded by the impact this individual attention has on the number of referrals you attract, the loyalty of your existing clients, and the reduction in complaints, returns, and advertising expenses.