Personalized e-mails boost open rates, according to a MailerMailer study. The e-mail service provider found that personalized "subject" lines in particular increased the number of times recipients opened their mailings. The "subject" line is so important that, even when marketers have recipients' permission, the wrong line can still mean trouble.
E-Mail Open Rates Hinge on 'Subject' Line
Posted by wontonu under Online MarketingFrom http://www.emarketer.com 6032 days ago
Made Hot by: on November 14, 2007 7:21 pm
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