Why to Tie Marketing to Time, Not Money

Why to Tie Marketing to Time, Not Money Avatar Posted by suzyQ under News
From http://blogs.wsj.com 3184 days ago
Made Hot by: on April 1, 2009 9:40 pm
Many small businesses may think it's wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time. A new study by researchers at Stanford Business School, published in the Journal of Consumer Research, found that it's generally far more lucrativ Read More

TweetChats - The Cool New Way to Network and Learn on Twitter

TweetChats - The Cool New Way to Network and Learn on Twitter Avatar Posted by stillwagon428 under News
From http://smallbiztrends.com 3184 days ago
Made Hot by: on April 1, 2009 9:20 pm
Recently I have participated in several “tweetchats.” They've helped me connect with others who have similar interests. Participating has increased my Twitter followers. I've even learned some new things from these chats that I can use in my business. I'd like to share my experiences so that you too can learn how to use tweetchats to network onl Read More
Selling intangibles can be challenging. Sometimes prospects respond to a physical object that represents the intangible product or service being sold. Read More

Two Simple Steps to Getting More Referrals

Two Simple Steps to Getting More Referrals Avatar Posted by ianbrodie under Sales
From http://www.salesbloggers.com 3184 days ago
Made Hot by: on April 1, 2009 3:14 am
"Referrals from Colleagues" and "Referrals from Other Service Providers" were identified as the #1 and #2 method used by buyers of professional services to identify and learn more about providers in the 2009 RainToday.com Benchmarking Study "How Clients Buy". But in practice, few of us get enough high quality referrals. This article sh Read More

Low Cost & Quick To Implement Marketing Ideas

Low Cost & Quick To Implement Marketing Ideas Avatar Posted by stillwagon428 under Marketing
From http://bizcrusader.com 3184 days ago
Made Hot by: tiroberts on April 1, 2009 2:18 am
I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More

Top 5 Reasons Family and Business Do Not Mix

Top 5 Reasons Family and Business Do Not Mix Avatar Posted by modernbusiness under Products and Services
From http://modernbusinesslife.com 3185 days ago
Made Hot by: on April 1, 2009 2:16 am
I have constantly ignored the warnings of mixing business and family, hoping that somehow the new transaction would follow a different pattern. However, without fail the same challenges and issues ultimately occur which draw the transaction to a pre-mature conclusion. In this article, I have listed the Top 5 reasons why business and family do n Read More

How To Avoid Burnout

How To Avoid Burnout Avatar Posted by BizBox under Self-Development
From http://bizbox.slate.com 3185 days ago
Made Hot by: on April 1, 2009 2:16 am
BizBox's David Feldman identifies the six things you can do when you feel burned out by your business. Read More

5 Myths About Sales and the Realities Behind Them

5 Myths About Sales and the Realities Behind Them Avatar Posted by StepByStepMarketing under Sales
From http://www.fuelnet.com 3185 days ago
Made Hot by: on April 1, 2009 2:16 am
When a great product or service isn't selling, the salesperson is probably to blame, right? Actually, that's nothing but a myth, one of many that plague the sales profession. Martyn Lewis, author of the acclaimed book "Sales Wise," shares five other myths about sales, and the realities behind what creates truly effective sales lead generation Read More

7 Things I Learned Online that I Use at Work

7 Things I Learned Online that I Use at Work Avatar Posted by mona19 under Marketing
From http://www.conversationagent.com 3185 days ago
Made Hot by: on April 1, 2009 2:15 am
Every company already has the tools it needs to do that - they're called marketing communications, public relations, and customer service. They are each powerful when the proper definitions are used. Read More

The Secrets to Boosting Your Brand Identity

The Secrets to Boosting Your Brand Identity Avatar Posted by StepByStepMarketing under Marketing
From http://www.fuelnet.com 3188 days ago
Made Hot by: on March 31, 2009 1:39 am
These days, it's not enough for a small business to rely on the products and services it offers and the prices it charges. Having a strong brand identity lends credibility in a crowded marketplace and gives a company a personality beyond the people who work there. Here's what you need to know about brand identity development. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Ti Roberts @tiroberts Bitten By Marketing Bug

The Internet marketing bug bit Ti Roberts early on. Since then, she has come a long way, honing her marketing … More
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