Organizing the Right PPCers for the Right B2B Portfolios

Posted by BuyerZone under Online Marketing
From http://www.buyerzone.com 3922 days ago
Made Hot by: bloggerpalooza on July 29, 2013 7:23 am

Lead gen and B2B companies are a “one stop shop” of sorts. It’s our job to get in touch with qualified vendors within over 100 different product/service categories.

The big question here is: how do you pair a team of PPC experts to manage such a vast portfolio of B2B categories?

Well, here’s how

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Comments

Written by robertbrady
3917 days ago

This post is directed to organizations with PPC teams large enough that each individual on the team is managing a specific vertical. Unfortunately, this post is only relevant to a very small percentage of PPC advertisers.

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Written by BuyerZone
3917 days ago

Hey Robert, thanks for your comment!

If you’re talking about time management and overall PPC size as an issue, this post can still apply! Just focus on the 8/20 rule. Become a “guru” in your top campaigns whether it is a specific product or category. Learn it inside and out and determine if there is any seasonality or what your competitors may be doing. Although you might not have the luxury of a large team – you do have the ability to hone your efforts where the money is.

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