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“Out of sight, out of mind.” You could provide the most delightful experience for your customers but chances are, after a few days, they’ve forgotten about you. How do you take that positive experience and implement a process that enables your customers to actively sell on your behalf? Read More

Trying to market your business? Not sure if what you’re doing is working? Don’t know what to do?

In this post, we’re going to discuss how you can market your small business more effectively through better planning and measurement. Read More

The SEO industry is wrought with folklore. Much of what is said doesn’t come with the evidence to back it up. Granted, we’re not immune to truisms of our own, and sometimes it’s not a bad idea to put intuition first. But there’s a difference between truisms or ethical stances and opinions masquerad Read More

We’re an obsessive bunch. As marketers and Web developers we dream of hoards of qualified traffic visiting our Web sites. We get hyped up over Web analytics reports and incessantly want to improve how well our site is performing. While that in itself isn’t a bad thing, it’s time to shift our energy Read More

The change in media consumption combined with a down economy have shifted the power further away from sellers and thrust more into the hands of the buyers. Consumers and decision makers have more voltage than ever before. Read More

The costs incurred not being able to service your customers after a disaster far out weigh the costs to create one. Does your business have a plan? Read More

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. But even the best of them can easily slip into some bad decision habits that limit or hurt their busines Read More

If you’re serious about blogging, you’ll need to have a serious arsenal of plugins. These plugins will allow you to do all the things you need to do to create a truly spectacular browsing experience on your site. Read More

Customer service is the most important factor influencing buying decisions and how much people trust a company, according to a recent study. Businesses can reap immense rewards when they wow customers with great service. Here are three things you can do to impress and delight your customers. Read More