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How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page? Read More

That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study. Read More

Once upon a time directories provided value to webmasters who were either looking to get new sites indexed or increase their site's link popularity or both. Now I am seeing a trend where directories are not as helpful in these two areas as they once were. Add to that the rising costs of submission fees and it is easy to see why the small business Read More

Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads. Read More

While companies considering creation of an online community must be clear about what they hope to achieve in terms of the bottom line, it is crucial that actual users have a strong, engaging community purpose if you want to develop a successful community that will grow organically. Read More

B2B companies often have a lot invested in their websites, but still aren't effectively using them in the pay-per-click marketplace. Read More

Learn all the basics of search engine optimization from guru Aaron Wall. Read More

Online customers want in-store pick-up. But what if you don't have a store? When in-store pick-up isn't available, for instance with online-only retailers, a new service from Shopatron can be used. The Shopatron platform helps etailers connect with brick-and-mortar stores in the consumer's area so that practically any item ordered online can be Read More

If the eBay fee changes have got you bummed, know that there are alternatives. Some of them are a bit obvious, but that makes them no less good, and there are a few other less-known ones that we'll try to bring to light. Read More