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With 53% of online shoppers early technology adopters, despite constituting just 36% of the North American population - retailers are feeling compell Read More

When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don't have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything? Read More

A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. Nielse Read More

Are you making the most of your "welcome" emails to customers? The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of me Read More

If you have an e-mail design in place and want to improve results, here is a short exercise that may tell you very quickly what is and what isn't wor Read More

A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable adverti Read More

More than seven in 10 online retailers send out welcome e-mails to customers who sign up for their e-mail programs.
Welcome e-mails were a good opp Read More

A lot of owners tell me that they don’t need to use local business video. They say that it is only for online businesses. While they may have a website, their focus is on the brick-and-mortar side of things. Well, that’s all well and good, but here’s the thing. Your local customers are using the we Read More

Do you have a few blog posts that have massive exposure and engagement? Did you know that you can breathe new life into the same content by repurposing it? Why create new content if older content has already proved to be of interest to your target market? You already have a head start on the idea a Read More