This is a page from my Blog that I thought might be interesting to this community.
Linda
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Start Backwards: What does Personalization and The Long Tail have in common?
Posted by LindaStacy under Online MarketingFrom http://startbackwards.blogspot.com 5934 days ago
Made Hot by: on February 8, 2008 10:14 pm
How to call to action on your website
Posted by JohnH under Online MarketingFrom http://www.seosmarty.com 5934 days ago
Made Hot by: on February 8, 2008 3:56 am
This is probably the best analysis I've seen for creating an effective call to action for your website. According to Ann Smarty, "With calls to action everything is important: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that e
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Email and Domain Authentication Reaches Tipping Point in Key Industries
Posted by dobbie under Online MarketingFrom http://www.marketingcharts.com 5936 days ago
Made Hot by: on February 7, 2008 6:48 pm
It's time for businesses of all sizes to adopt e-mail authentication if they want their emails to go through. Adoption of email and domain authentication - Sender ID (SIDF) and DomainKeys Identified Mail (DKIM) - has reached its tipping point, exceeding 50% in several key metrics. The top Fortune 500 and internet retailers that have adopted those
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Does Google's Pagerank mean nothing?
Posted by JohnH under Online MarketingFrom http://www.highrankings.com 5935 days ago
Made Hot by: on February 7, 2008 4:35 pm
Fretting over why you can't move your website's Google Pagerank beyond 3? Maybe it just fell from 5 to 0. The following forum discussion explains why you may be worrying for no good reason.
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Eight Steps to More Effective Welcome E-mails
Posted by blueenergy under Online MarketingFrom http://www.targetmarketingmag.com 5937 days ago
Made Hot by: on February 7, 2008 5:18 am
Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients' prior experiences with your e-mail efforts. 51.2% of survey respondents indicated prior value influences their decisions to open e-mail. What's more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock
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Google allows marketers to bid demographically
Posted by ArmadaIG under Online MarketingFrom http://www.bizreport.com 5941 days ago
Made Hot by: on February 7, 2008 12:30 am
A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender.
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Test: mornings may be best for email marketing
Posted by JohnH under Online MarketingFrom http://www.bizreport.com 5937 days ago
Made Hot by: on February 6, 2008 10:34 pm
Recently marketers tested the timing of email messages and found some interesting results. They found that emails sent in the morning performed nearly 10% better than emails sent in the afternoons.
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Online Marketers: Email Beats Search, Display Advertising
Posted by TimJustus under Online MarketingFrom http://www.marketingcharts.com 5948 days ago
Made Hot by: on January 26, 2008 8:32 pm
Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07. Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Dat
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Consumers remain unhappy with business email
Posted by alphalife under Online MarketingFrom http://www.bizreport.com 5954 days ago
Made Hot by: on January 21, 2008 12:30 am
Return Path's 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers.
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The real secret to ranking high in search engine results pages
Posted by JohnH under Online MarketingFrom http://www.smallbusinesssem.com 5958 days ago
Made Hot by: on January 16, 2008 2:23 am
No, it's not adding Free Apple iPod to your site a thousand times. According to search engine optimization expert, Matt McGee, ranking high in SERPs can't be achieved overnight. Instead, it takes the commitment and patience to build what he calls the "SEO Success Pyramid." A great article for anyone beating their head against the Google wall.
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