Online Marketing | Small business news; tips; networking

Online retailers too focused on innovation rather than customers needs - http://www.grokdotcom.com

Posted by Shelly under Online Marketing
From http://www.grokdotcom.com 6000 days ago
Made Hot by: on December 7, 2007 11:27 pm

How Much Money Do Retailers Leave on the Table? A 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics. With all the investments and improvements within the last five years in redesigns, usability, analytics, multivariate testing, and the incre Read More

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The Qualities of a Good Digg Title

Posted by LeeAdams under Online Marketing
From http://www.pronetadvertising.com 6009 days ago
Made Hot by: on November 29, 2007 5:42 am

Each day, thousands of stories are submitted to Digg by its users, who often have vastly different reasons for submitting them. Some use Digg as just a personal bookmarking service, while others submit their own content in the hopes that it will get attention from others. Still others just want to share good, quality content with the world. In any Read More

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Five Common Paid Search Mistakes That Can Sink Your Campaign

Posted by JohnH under Online Marketing
From http://www.searchengineguide.com 6010 days ago
Made Hot by: on November 25, 2007 7:43 pm

While learning how to effectively manage a paid search advertising campaign can take quite a bit of time, there are plenty of quick and easy ways to increase your chances at success. This article aims to outline five common mistakes that end up keeping small businesses and in-house marketers from maximizing the potential of their pay per click cam Read More

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Top 10 SEO Trends & Tips

Posted by suzyQ under Online Marketing
From http://www.wdfm.com 6013 days ago
Made Hot by: on November 25, 2007 7:43 pm

A great summary of the latest in search engine optimization. For example, find out what Google thinks your website is about by using the Keyword Tool. Plus, it's not directly stated, but if you've got a web videos, host them on YouTube rather than use your own bandwidth. It's more likely you'll show up on the top of Google SERPs. Read More

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Improve Your Homepage Performance Significantly

Posted by louienews under Online Marketing
From http://chiefmarketer.com 6010 days ago
Made Hot by: on November 25, 2007 7:42 pm

If you're in the middle of a homepage design review like we are here at MarketingSherpa, you know there's a lot to consider. Here's a handy checklist of eight improvements worth testing. Read More

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5 Easy Ways to Make Your About Us Page More About Your Customers

Posted by JohnH under Online Marketing
From http://www.searchengineguide.com 6010 days ago
Made Hot by: on November 25, 2007 4:17 am

For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important f Read More

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Here Comes the Do Not Track List

Posted by LeeAdams under Online Marketing
From http://www.marketingvox.com 6021 days ago
Made Hot by: on November 16, 2007 5:47 pm

A coalition of consumer privacy groups is expected to propose the online equivalent of the Do Not Call list, reports Advertising Age. Groups including the Center for Democracy and Technology, Electronic Frontier Foundation and others, have announced a press conference for today. The groups are expected to propose changes to how advertisers disclos Read More

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E-Mail Open Rates Hinge on 'Subject' Line

Posted by wontonu under Online Marketing
From http://www.emarketer.com 6021 days ago
Made Hot by: on November 14, 2007 7:21 pm

Personalized e-mails boost open rates, according to a MailerMailer study. The e-mail service provider found that personalized "subject" lines in particular increased the number of times recipients opened their mailings. The "subject" line is so important that, even when marketers have recipients' permission, the wrong line can still mean trou Read More

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The Dark Art Of SEO

Posted by ArmadaIG under Online Marketing
From http://www.webpronews.com 6025 days ago
Made Hot by: on November 14, 2007 12:50 am

The title of this article is designed to illustrate the point of this article. Today we won't be taking a look at black-hat search engine optimization tactics. Admittedly, I've toyed with them in a “know your enemy” kind of way but I'm no expert on advanced cloaking techniques nor effective link sp@mming tactics. What we're going to cover here Read More

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'In-Context' Web Ads Better for Brand Recognition, Ad Recall

Posted by alphalife under Online Marketing
From http://www.marketingvox.com 6026 days ago
Made Hot by: on November 9, 2007 7:51 pm

Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study. Moreover, the ad's performance on in-context pages of neutral and general-interest websites equaled the performance of the same ad on a highly relevant website. The study conc Read More