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From the Page: "Even though recent studies have shown that more people are consuming information online, there is something to be said for the printed word. And at the local level, at least, some publishers are finding a thriving market for printed information" Read More

The rules for writing online are a bit different from those for print publications. Here's a few tips on how to reach your audience and get your articles read. Read More

Getting your search ad in the top rankings of search engine results pages might win you more eyeballs, but it doesn't guarantee a click or a sale. Your search ad itself must do some heavy lifting to successfully compete with other listings. Read More

How many times have you visited one of the many “professional” blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) “build great content?” Andy Beal has decided to share a few of his best tricks. Read More

An extremely basic article on affiliate marketing and what it is! Read More

If you use an online affiliate program to generate sales, you may not be getting what you pay for. You may be paying referral fees for business you would have gotten anyway. But how can advertisers be duped if they fork over a commission only when a sale is made? Read More

The definition of spam has effectively changed from “unsolicited commercial email,” to the more general definition of "unwanted" based on a recent survey. The survey sought to determine consumers' perceptions of what spam is, why they report emails as spam and what they think happens when the “report spam” button is clicked. - Over half of Read More

What is demographic bidding? It's a feature that helps you target your ads to users of a particular age group (such as ages 18-24), by gender, or to combinations of those groups. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding. You can refine your reach based on users' gen Read More

In ClickTracks' recent whitepaper, Seven Web Analytics Sins, and How to Avoid Them, the Santa Cruz, Calif.-based Web analytics software company points out seven mistakes marketers make when analyzing their Web sites and discusses ways to avoid or remedy them. Here are three of the seven mistakes to avoid: Read More