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Some even have called the use of service-based, transactional e-mail the "new wave in e-mail marketing." If you have yet to add transactional e-mail to your marketing mix, you're missing a huge opportunity. With the right strategy and infrastructure, you easily and inexpensively can transform your service-based messages into revenue-making oppo Read More

Internet users don't even see most of the ads on a Web page, particularly if they're below the fold--whether the site is a highly trafficked media property or a niche blog. That's according to new research from MarketingSherpa. The marketing research and consulting firm commissioned Eyetools to run an eye-tracking study with the goal of fin Read More

This is tip #2 in the series of “Blog Marketing Tips Even the ProBloggers Won't Share” series. See tip #1: How to Optimize Blog Post Titles. In this tip, Andy Beal share's with you a practice that he uses to optimize slugs before hitting the “publish” button. Read More

This is a short article on the debate between in-house and outsourcing email marketing professionals. There's also a short, one minute survey. Please participate! Thanks! Read More

Do visitors from organic listings behave differently than those who arrive at your site via pay-per-click ads? And which type of visitor is more likely to buy? Read More

Marketers are seeking new and better ways to measure the effectiveness of their programs and justify their marketing spend. One concept that has elbowed its way to the front of the metrics pack is “engagement,” but while just about everyone agrees on the importance of measuring engagement — who doesn't want to know how well your customers are rece Read More

A great resource giving you suggestions for what to do with your thank you pages. Encourage a call to action! Read More

Online Reviews from 3rd parties have been cited as playing a key role when local consumers make a purchase decision. This web-based tool makes getting legitimate reviews across many site, G Maps, Y!Local, etc... turn-key. Read More

Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor's engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the "items" they've added to their cart) can result in a significant loss in potential sales. But much of that can be reduced Read More