BizSugar.com › Online Marketing › 6 Tactics for Better Search Ads

Getting your search ad in the top rankings of search engine results pages might win you more eyeballs, but it doesn't guarantee a click or a sale. Your search ad itself must do some heavy lifting to successfully compete with other listings.

Misty Locke, president and co-founder of Range Online Media, a search and interactive marketing agency, offered Search Engine Strategies Conference & Expo attendees the following tactics during the session, “Creating Compelling Ads.”