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The use of Market Development Funds (MDFs) is a proven strategy to increase sales through the channel, but for best results, the funds must be deployed intelligently. Read More

Let’s face it: Finding the right domain name for your small business or start-up isn’t easy. While definitely a challenge, there’s no need for you to fall victim to a bad name for your company. Here’s some advice on why a good name matters—and some tips on selecting a domain name that will resonate Read More

One of the greatest fears for any independent shop owner is the introduction of a big box store. Historically, the big box store was the death of the downtown shopping area. Today, however, many consumers have a greater respect and understanding of the importance of supporting local businesses. But Read More

Tumblr, what's that? Of course, you've heard about it before, right? If you're a power internet user, then you must have. Actually, Tumblr is a microblogging platform + a social networking website. Before talking more about it let's see some stats. Read More

In Part 1 of a Beginner’s Guide to SEO, we explored five fundamental areas to review when kick-starting your campaign. In Part 2 of this two-part series, we will move towards some of the more strategic elements which, when taken together, could serve as the basis of your SEO strategy for a period o Read More

Not sure how Pinterest Analytics will help your social media marketing efforts? Here are 3 ways that will help boost your efforts on this popular social network. Read More

While traditional measurements, like website "hits" and page views are still necessary, they might not be the right way to gauge the usefulness and overall impact of your content. When it comes to measuring the effectiveness of your content marketing, you need to think outside the box. Read More

Paid posts are those posts someone is willing to pay some money for in order to get them published on your blog. This articles suggests why you need to charge a fee for paid posts submitted by guest bloggers. Read More

Blogging has become so prevalent as a means of sharing and communicating that just about anyone can walk through the steps of creating a blog and hazarding a few posts. Hitting "publish" does not make a successful blogger though. Read More