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Marilyn Monroe: A Rejuvenated Brand

Posted by Maria Haubrich under Marketing
From http://www.smallbizdaily.com 4055 days ago
Made Hot by: PMVirtual on March 24, 2013 3:35 am

Marilyn Monroe is making a comeback more than 50 years after her death. Earlier this month the Marilyn Monroe collection launched in Macy's

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Written by HeatherStone
4049 days ago

Rieva,

What a great example of personal brand. Marylin, of course, had attitude and style and this was essentially her product. But that attitude and style also communicated an idea, a vital part of the branding process so many entrepreneurs seem to forget.

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